Evolving ideas. Changing paradigms. When we change the way we live, think, or do something we are defining a new road to go. Creativity is widening the spectra of possible choices and allows us to step beyond the known.
Humans developed stone tools, invented the domestication of animals and plants. Societies created languages, writing and technologies. The path of evolving ideas helps to improve living and secures against the unpredictable forces of nature.
The cultural sphere is formed, improved and further developed by creativity. Changing, shaping, reforming and configuring are the essences and basic tools of inventioning and creating.
A society which supports and carries creativity throughout the group is more adaptable to change and overturn. Creative people help the society to survive, grow, and evolve. Creativity can occur in all sorts of societies, groups, families, and businesses.