Information to be recalled. Encoded and stored, possible to retrieve it again. We build up memory by living our life and the memory of our doing, being and living defines who we are in the face of others.
Memory as collective information defines the culture we live in. With lost memories of the past, the history is gone. Memories are living evidences and admonish the tragedies of the past.
Knowledge as part of memories is the fundament for creativity, improvisation and understanding. Memories are the protector against failure and astray. They promote and increase improvement and innovation.